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How can we communicate our action to the world?


Why events in the Netherlands appeal to us?
We will reveal the secret!

We invite Marcel Kampman, a creative director based in Amsterdam. He has extensive working experience in communication strategies for various groups including non-profit organizations. Marcel is also known for being a creative director for WeMakeThe.City in 2019, a large-scale event organized by the city of Amsterdam. For this occasion, Marcel will share his methodologies developed over the years, and help to think together solutions for the tasks the participants are facing. The aim of this event is for the participants to systematically understand communication strategies, to be able to apply them in their future activities.

From last year's WeMakeThe.City


Reason behind the Invitation

We met Marcel for the first time in May last year. We managed to have a conversation at a cafe in Amsterdam during WeMakeThe.City. There we introduced our activities, and also got to know about his communication strategies in urban settings. While saying “Paper media is very important”, his approach immersively reaches people connecting various media effectively. We were very impressed not only with his understanding of media, but also his observant eye towards human psychology and behavior, which was almost anthropological in its perspective.

This type of communication strategy is one of the challenges we have. Instead of staying within the community with which we are already connected, how can spread outwards? And in order to achieve that, what kind of strong message should we convey and strategies do we require. As we wanted to consider this together with Marcel, we decided to invite him to Japan.

This event is organized as part of nl/minato program.

◎Event Description
"How can we communicate our action to the world?"

Date: February 23 (Sun.) 
Time: 14:00-18:00 (13:30 door opens)
Admission: Adults ¥2,500, Students ¥1,500 (Consecutive interpretation)
Booking: Advance booking required (Capacity 30 people)

14:00 - 14:10 Greetings
14:10 - 15:00 Session 1. Marcel Kampman’s work in the Netherlands
15:00 - 15:10 Break
15:10 - 16:00 Session 2. Theory on strategic communication (logic, method)
16:00 - 17:20 Session 3. Workshop (Share the concerns/tasks brought by participants and brainstorm together)
17:20 - 17:30 Break
17:30 - 18:00 Discussion with the participants

Recommended for
・Event organizers looking for effective ways of promoting events.
・People interested in creative strategies on publicity in the Netherlands.

Please click the participation button.


(Before the Event) Dear, Participants

We will send you a simple question upon booking. Please tell us about the things you would like to learn from the event, and the challenges you have faced in promotion strategy and publicity in your activities. We will make adjustments to the program based on the gathered responses. 


02/23(Sun) 14:00 〜 18:00
How can we communicate our action to the world?



Marcel Kampman 

Curator of Happiness
Happykamping / Happyplaces Project

Driven by insatiable curiosity, Marcel catalyses new projects to playfully explore different topics in the fields of society, culture, and technology. As the initiator of “Happyplaces,” he investigates the dimensions and manifestations of space. The project explores how a wide variety of people create or facilitate spaces and where their boundaries lie; in turn it maps these findings and then translates them into hands-on tools that can help to create better spaces where people can find happiness.

Marcel regularly organizes and facilitates creative social events that bring people together in building shared understandings and improved realities, as he does with his work as creative director of WeMakeThe.City, the festival that makes cities better. 

He also works as a creative strategist and strategic creative as Happykamping, an eclectic distributed network of thinkers and doers for a wide variety of clients, helping them with their complex challenges, and ultimately leading them to happiness.




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